NAIJ.com free digital media school which was held in Lagos, Nigeria, came to an end on Thursday, September 15, 2017 with an enlightening workshop session and presentation of certificates to the successful participants.
The 2 weeks intensive training which began on August 28, 2017, was set up to train and educate graduates, entrepreneurs and managers who wish to start a career or perfect their knowledge in the field of digital media.
Cross section of NAIJ digital school participants
When NAIJ.com called for applications into the free digital media school in July 2017, over 3,000 people applied to participate, however, only 879 students passed the online test, out of which only 26 of the best applicants were accepted to be a part of the training.
CMO/Country Group Head of NAIJ.com, Goke Olaegbe, delivering a lecture on "Digital ecosystem: How to be among top 5% of ads users notice"
The lucky students accepted into the program went through weeks of intensive training from international and local experienced professionals who have mastered the world of digital marketing and built successful careers in the digital media industry.
CEO Genesis Africa, Vasily Ulyanov, giving a lecture on "How to build a business in digital marketing? Genesis cases from US, Africa and Latin America"
The topics covered during the training include:
- Module 1. How to build a business in digital marketing? Genesis cases from US, Africa and Latin America
- Module 2. Digital ecosystem: How to be among top 5% of ads users notice
- Module 3. Digital strategy: How to walk a customer down the path of purchase
Editor-in-Chief NAIJ.com, Bayo Olupohunda, giving a lecture on "How we produce content for #1 digital media in Africa"
- Module 4. Social media marketing: How to build a community with 10M fans?
- Module 5. How we produce content for #1 digital media in Africa?
- Module 6. How to make a video worth 15 million views?
PR/Social Media Executive NAIJ.com, Mitchelle Okuku, giving a lecture on "Social media marketing: How to build a community with 10M fans?"
Every lecture was followed with challenging home tasks to help the students understand each topic better.
HOD NAIJ.com Video Team, Damilare Okunola, lecturing on "How to make a video worth 15 million views?"
The entire digital media training program was very engaging and gave participants the chance to learn firsthand from masters in digital marketing who were more than willing to share their knowledge and answer the questions students had to answer.
NAIJ.com digital school participants
The participants were also lucky to be taught the business secrets and strategies that NAIJ.com has employed over the years to win the ultimate spot of number 1 media company in Nigeria; giving them the technical know how to successfully grow their own digital marketing empires and understanding the truth about so many misconceptions in the digital media industry.
At the end of the training, all the participants were fully equipped with the necessary knowledge to build a career in digital marketing and successfully influence the world of marketing using digital tools.
The last day of the training also included a workshop session which served as an avenue for the students to put all they had been taught into practical use.
NAIJ.com digital school students working on their project during the workshop
The lucky participants having been trained and ready to take on the digital marketing industry, were more than happy to receive their certificates of attendance on successful completion of the training.
See pictures of some of the successful students being presented with their certificates:
Would you love to be a part of the next NAIJ.com digital school edition? Then stay informed by following https://www.facebook.com/naijdigitalschool/ on Facebook.
Source: Naij.com