Launched on 1st March 2013, Women Of West Africa In Entrepreneurship (WOWe) was created to meet the needs of Nigeria's 'missing middle', young educated African women who are driven to start in business but face significant challenges in competing with their male counterparts.Launched on 1st March 2013, Women Of West Africa In Entrepreneurship (WOWe) was created to meet the needs of Nigeria's 'missing middle', young educated African women who are driven to start in business but face significant challenges in competing with their male counterparts.